ONE DISTRICT – ONE PRODUCT (ODOP)

News: Important Points

During the meeting of Export Promotion Councils and Industry Associations in New Delhi's Vanijya Bhawan, Commerce and Industry Minister Piyush Goyal revealed the digital version of the One District-One Product (ODOP) gift catalogue.

Mr. Goyal emphasised how the ODOP gift catalogue is a step toward fulfilling the potential of all areas in the country and will garner international recognition for the country's various indigenous items.

He asked all the line ministries, the Industry Association, and the Export Promotion Councils to use the catalogue's products to boost design and branding.

The Minister stated that using products from the catalogue will develop a brand image for domestic products on the global market.

The ODOP gift catalogue features a vast selection of items, including Fragrances & Oils, Indian Spirits, Home Decor items, Fabrics, and Silks and Shawls.

Source: Economic Times

https://government.economictimes.indiatimes.com/news/governance/odop-gift-catalogue-now-comes-in-digital-version-to-popularize-local-products-for-corporate-gifting/93382513







Posted by V.P.Nimbalkar on 8th Aug 2022